From Counterculture to Intangible Heritage and Tourism Supply: Artistic Expressions in Ibiza, Spain

Until the beginning of 20th century, Ibiza was rural, developmentally lagging, and separate from modern world. These characteristics made it attractive as a refuge for European intellectuals artists soon communications with outside world began to develop. The first significant presence occurred in 1930s, just before Spanish Civil War. After years war isolation, returned larger volume variety than before. Other regions also had artistic countercultural communities, but decided use them an element its tourist promotions, making hippie movement part culture history most internationally known element. objective this paper is expose importance art artists, direct inheritance that time, Ibizan promotion tourism. authorities entrepreneurs island realized media interest they received impact on developing tourism sector. result supported avant-garde various activities derived differentiate make Spain abroad, creating myth freedom, harmony, nightlife (the current image island).